Our Approach
We built a dedicated website for Ministrelli Builders that repositioned their brand as a premium homebuilder with exclusive access to a golf course lifestyle — not the other way around.
Case Study: Ministrelli Builders
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Case Study Summary
Ministrelli Builders is the exclusive builder for the Villages at Tullymore, a private golf course community in Stanton, Michigan. Despite their high-quality construction and the desirable lifestyle offered at Tullymore, home sales were lagging.
Challenges
Ministrelli Builders had little to no digital presence. Their homes were buried within the broader website for the Tullymore Golf Resort — an afterthought rather than a highlight.
The result: prospective buyers focused on the golf course and amenities rather than the homes themselves.
They knew they needed to elevate their brand and clearly communicate what they were actually selling — beautiful homes in a lifestyle community.
Our Process
In addition to web development, we continue to support Ministrelli Builders with:
Hosting & Ongoing Website Support
Social Media Management
Quarterly Photo & Video Content Shoots
Our goal was to bring consistency across their digital presence — clear messaging, quality visuals, and regular content to keep the brand fresh and engaging.
The Results
In the first 6 months of launching the website in June 2024, Ministrelli Builders sold 6 homes — a dramatic leap from their previous average of 1–2 per year.
They’ve nearly sold out of their existing inventory and are now pre-selling homes on lots that haven’t even broken ground.
This success is the result of cohesive branding across channels, a focused digital strategy, and high-quality visuals that match the caliber of the homes themselves.
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If you’re ready to take your brand to the next level and create a buzz that gets noticed, Hive Marketing is here to help.
Contact us today to get started!
Case Study – Website Design