The Stone Collection Marble of the World
A complete website redesign focused on improving the customer experience, simplifying internal workflows, and creating a better digital experience across eight locations and two brands.
An outdated website was getting in the way.
The Stone Collection and Marble of the World had an opportunity to create a better digital experience for their customers, but their existing website wasn't delivering the experience their brands deserved. The previous site was outdated, difficult to navigate, and created friction for users looking for information, contacting a location, or exploring career opportunities. There was an opportunity to improve the way information from the website made its way into the client's internal workflow.
Build a better experience from the ground up.
Hive Digital Marketing took on the full website build process—from design and development to copywriting and SEO. We created a new website experience designed around how customers actually interact with the business, while also considering how the client's team would manage and respond to those interactions behind the scenes.
A better way to connect
One of the biggest improvements was the integration of Mailchimp forms throughout the website. Instead of website submissions simply becoming another item for someone to find and process, each form now feeds directly into the client's CRM. The workflow continues automatically. Each morning, the team receives a summary email in their inbox, while the general manager at each location has a call list ready to start the day.
Making careers easier to navigate.
The career experience received a significant upgrade as well. The new functionality allows users to navigate directly to career opportunities based on one of the company's eight locations across The Stone Collection and Marble of the World brands. Rather than forcing potential candidates to search through a generic careers page, the new experience guides them directly toward relevant opportunities. The improvement has already made a noticeable difference. During a recent conversation, the client shared that he had never received a legitimate candidate through the previous version of the website. Now, qualified submissions are regularly entering their queue.
What changed.
- 01
A better customer experience
The redesigned website makes it easier for visitors to find information, connect with the appropriate location, and take the next step. The entire experience was rebuilt with the customer journey in mind.
- 02
Leads that go where they need to go
Mailchimp integration now connects website forms directly with the client's CRM. Each morning, the team receives a summary email, while individual location managers have a ready-to-use call list. Less manual work. More organized follow-up.
- 03
Real candidates are coming through the website
The previous website had never generated a legitimate job candidate for the client. The new career experience is now producing regular candidate submissions. With opportunities organized across eight locations and two brands, users can find and apply for relevant positions more easily—and the client's team has a steady stream of submissions entering their workflow.
Ready to match your brand to your craftsmanship?
Let's build a digital presence as refined as your work.
With over 25 years of combined marketing experience, our team is here to elevate your brand.